Professional Profile

Experienced Executive Sales Professional with proven record in developing, planning and execution of successful sales and marketing strategies for various diverse industries.



Methodic and multi-tasking approach covering all of the Commercial and Marketing activities with the purpose of getting to know better the consumer thus maximizing the company sales’ volumes.



Analytical ability in decision making to find various alternative solutions



Experienced in Retail Distribution Channels (Supermarkets, wholesalers and convenience stores) & food service (QSR & distributors), ISO´S.

Enjoy participating as a team player within objective focus teams.







WORK EXPERIENCE:

Business Development Director Hollywood Movie Magic QUANTUM Loyalty Sistem LLC

August 2010 to date

www.quantumloyalty.com

www.hollywoodmoviemagic.com.mx


Commercial Director and Business Development Latam, Kan-pak de México (Kan-pak LLC)







September 2008 to August 2010







Objectives: To duplicate the Share of Market and to elevate sales.







Results: Sales increased 102% during the fourth quarter of 2009. Opening of the the three main markets of LATAM 2009 (MX-BRA-ARG). Supply to McDonalds Nolad.







· Responsible for the sustainable and profitable growth for the organization, development and application of the strategic vision in order to maximize the potential share of market of the company.







· Responsible for the current position of the company in the market and the complete knowledge of the target markets: Retail and Foodservice (QSR, Cassual Dinner, Convenience Stores and HORECA's).







· Responsible for the Score Card of the company as well as the budget planning development for the Marketing and Sales Departments (including media purchase).







· Informing the General Shareholders Meeting on the financial execution and analysis of the important aspects of the business strategy.







http://www.kan-pak.com/























Sales Director, Hj HEINZ, Mexico (HjHeinz)







August 2005 to May 2008







Objective: To increase market share.







Results: Increased Retail market share by 4.5 points in one year, 68% sales in creased in 2007. Currently under my tenure we have been designated as one of the three “Best Global Practices Company by Wal-mart” for 2007.















Responsible for the Retail & Foodservices Sales in Mexico. Created, developed and implemented the AOP & Stratplan.







Design strategies to commercialize new products for the Retail and Foodservice industries.







Implemented and Managed the Retail Link in Mexico, to include Wal-Mart and others retailers.







Lead-advisor for the Catman revision group







Supervised various areas to include Sales, Catman, Trade Marketing, Promotions and Customer service.







http://www.heinz.com/















National Sales Director, Warner Home Video Mexico, AOL TIME WARNER







March 2000 – January 2004.







Objective: To increase sales, operation and market share.







Results: Sales increased by 125% in 18 months, operation by 27% and raised the market share to the second position.







Responsible for DVD and VHS sales through and rental market in Mexico.







Business plan elaboration and development.







Supervised various areas to include Sales Manager, Merchandising and Customer Service.







Commercial strategies design and development in all chains.







Responsible for the Commercial Terms including volume and return rebate plans.







Retail Link management and implementation. Category management development (Walmart).







Collaborator in Marketing and Merchandising plans.







Leader of the Release Committee Group and elaboration of the catalog program.







Participant in the Market Research Committee. Co-responsible for the development of the Consumer Behavior Investigation.







http://www.warnerbros.com/











National Sales Manager, Hecal – Grisi Hermanos- Procter and Gamble Objectives: To increase sales in the Mexican Market.







Results: Increased sales by 32.5% in one year.







Responsible for Cover Girl and Max Factor sales (Procter and Gamble).







Development and implementation of retailers rebate programs.







Media plans and business plan elaboration.







Merchandising plan design.







http://www.covergirl.com/















Consumer Sales Director, Casa Autrey







February 1995 – April 1999







Objectives: To increase sales and to introduce new product lines and to develop new markets.







Results: Increased sales by 75% in two years, introduced 6 new product lines for mass distribution and developed entertainment market.







· Responsible for Clorox, Pedigree, M&M, Century Fox, Warner Brothers, Brunswick Pescados y Mariscos, Pringles, Kraft DIB, Trolli, Atún Nair, Calcetoce, Folicure Pantresse and Compañía Chilena de Fosforos Copihue sales.







Development and implementation of retailers rebate programs.







Media plans and business plan elaboration.







Marketing Manager, Casa Autrey







Marketing plan and advertising campaign development.







· Responsible for the budget plan development.







· Supervised various areas to include advertising agencies, public relations and direct marketing.







Responsible for the Sales Training Program.







http://www.casasaba.com/















Sara Lee DE







June 1989 – February 1995







New Business Manager.







Marketing Manager.







Selling Price Manager.







http://www.saralee.com/















Merchandising Executive, Valores Finamex Casa de Bolsa







August 1985 – June 1989







http://www.finamex.com/















Studies

Universidad Iberoamericana 1982 – 1986



Business Administration



Especialidad en Mercadotecnia y Publicidad







Other Studies



Marketing and Advertising Universidad Iberoamericana



Executive Programs



Marketing Wharton University of Pennsylvania



Direct Marketing DMA New York



Retail Business Certifications Ventura Management LLC (Wal-mart – Carrefour)



Wal-mart Stores Inc Professional Retail Link



Financial Mathematics ITAM



Wall Street – Main Street written by Charley Snell (Colleague)


Today I was reading the Wall Street Journal about the recent exposure of potential wrong-doing at Goldman Sachs concerning the Paulson mortgage securities. I have watched the “main street – wall street” tension like all of you have since the beginning of the recession. For me, reading the article about Fabrice Tourre’s dealmaking was the proverbial straw that broke my back. If you haven’t read about the US charges on Goldman Sachs, here is my interpretation. Paulson puts together a bunch of bad mortgage securities and makes a “package”. He knows that the package he put together will probably decline in value. Goldman Sachs uses a third party agent (called ACA) to design the investment vehicle (called a CDO). Goldman Sachs sells this investment, thus making it something that can be bought & sold. Paulson then buys credit-default swaps betting that the VERY PACKAGE he put together would decline in value. It does, he makes $1 billion in profits. Goldman Sachs makes $$ on fees on the buy/sell from all that participate.



Ok, here is my translation. Let’s suppose there is a guy names Fred. Fred has a bunch of apples that are turning brown. He figures that at some point these apples will spoil, so he wraps them up in nice boxes. He approaches a store to sell these apples. The store then sells the apple boxes across town. Now down the street, there is a bookie. The bookie takes all kind of bets. One kind of bet that people can make is if apples will stay good or go bad before customers open the box. Fred approaches the bookie, takes a huge bet that the apples will go bad (he got good odds). They do go bad and he makes money not only on the original apple boxes but makes a whole bunch more on his bet. Our financial markets must be regulated and simplified so that credible investments are understood. If innovation is the engine of our economy, financing is the lubricant. To insure that the engine works, the lubricant must be sound. When you buy a box of apples, you should have the assurance that they are good to eat.



-Charley



Spanish



Ok, aquí está mi traducción. Supongamos que hay un chico de nombre Fred. Fred tiene un montón de manzanas que se vuelven maduras. Él calcula que en algún momento estas manzanas se echan a perder, por lo que las envuelve en cajas agradables. Se acerca a una tienda para vender esas manzanas. La tienda vende las cajas de manzanas en la ciudad. Ahora por la calle, hay un corredor de apuestas. El corredor de apuestas tiene todo tipo de apuestas. Un tipo de apuesta que la gente puede hacer es si las manzanas se quedarán bien o iran mal antes de abrir el cuadro de los clientes. Fred se acerca al corredor de apuestas, tiene una enorme apuesta que las manzanas van mal (él tiene buenas probabilidades). Ellos van mal y se gana dinero no sólo en las cajas de manzana original, pero hace un montón más en su apuesta. Nuestros mercados financieros deben ser regulados y simplificados para que las inversiones se entiendan creíbles. Si la innovación es el motor de nuestra economía, la financiación es el lubricante. Para asegurarse de que funciona el motor, el lubricante debe ser sólido. Cuando usted compra una caja de manzanas, usted debe tener la seguridad de que son buenas para comer. -Charley

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